By Phil Norris February 1, 2024 The email inbox is a warzone. With the average person receiving dozens of emails per day, it’s hardly surprising that only about one in three marketing emails are opened. All of which means that brands are constantly battling to win the open. Typically, they [...]
Google is rolling out a beta test of an AI Chat feature across the developers pages subdomain that is able to answer questions about anything that’s in the developers pages such as in the SEO, structured data and ranking documentation. The beta feature is supposed to become available on all [...]
The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this year (see the timeline from Chrome), as well as other shifts such as Apple’s App Tracking Transparency (ATT) policy and cross-device customer [...]
Google’s SearchLiaison answered a question asking for advice on how to diagnose content that’s lost rankings because of the Helpful Content update. SearchLiaison offered advice on how to step back and think about what the problem could be and if there even is a problem to consider. Question On Fixing [...]
Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed overwhelming for many, myself included. Data scraping can power many SEO tasks, such as auditing, competitor analysis, and examining website [...]
As Google’s March core update continues, there’s uncertainty surrounding the impact of advertisements on search rankings. Google’s Search Liaison, Danny Sullivan, took to Twitter to address these concerns, stating that sites with ads can still rank well in Google search results. Google Clarifies The Impact Of Ads On Search Rankings [...]
In a recent public service announcement on Twitter, YouTube’s Product Lead for homepage and recommendation, Todd Beaupre, cautioned content creators against the arbitrary deletion of videos from their channels. YouTubers: Don’t delete videos unless you have a very, very good reason. When you delete a video, you delete your channel’s [...]
By Phil Norris February 29, 2024 When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. But not every business or creator needs a classic multi-page website. For many, a long-scrolling, single-page website could be the perfect solution. Which approach [...]
By Sean Tinney March 6, 2024 Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader [...]
The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular, had a major breakthrough last year. In fact, 80% of Fortune 500 companies adopted ChatGPT in 2023. From search engines [...]